You may be aware of Dutch based hair care company Fuente. Their products ‘all unite nature’s regenerating powers thanks to the specific properties of organic-based active ingredients, plus the purest spring water enriched with ions from Laguna Fuente de Piedra.’ Lovely.

They approached me to help them target salon owners. The solution was to create a tactile mini mailer that offered them free demonstrations of Fuente products in their salon. Tight deadline? Not a problem. Smart, sophisticated concertina mailer? A breeze.

Fuente was founded in 1993 by today’s CEO and owner Paul Warmerdam, an enthusiastic top professional with decades of career experience within hair care, built up of management functions at various multinationals. His Fuente idea was born while visiting a fantastic nature reserve at Laguna de Fuente de Piedra in Andalusia, Spain. He had already been dreaming for some time of his own, unique hair care line. Here in the lush aquatic landscape of Laguna de Fuente de Piedra his dream took on ever clearer shape.

More information on Fuente here.